₹42L demand dropped to nil
Case Study · Manufacturing · EBITDA up 6.4 points in four quarters
Virtual CFO engagement lifts EBITDA by 6.4 points
Revenue was growing while profit was flat. A monthly close discipline, product-level margin visibility and a pricing review converted growth into cash.
+6.4 pts
EBITDA margin improvement
Day 9
Monthly close, from day 40
11%
Loss-making SKUs repriced or exited
₹4.2 Cr
Annualised cost actions identified
The situation
- Management accounts arrived six weeks after month end and were not trusted.
- No product- or customer-level contribution analysis existed.
- Capex and hiring decisions were being made against bank balance, not forecast.
What we did
- Installed a nine-day close calendar with a defined review pack and owners.
- Built contribution reporting by product family, plant and key customer.
- Ran a pricing and discount review against contribution, not list price.
- Introduced a rolling 12-month forecast tied to a monthly business review.
Measured outcome
- EBITDA margin improved 6.4 percentage points across four quarters.
- Eleven per cent of SKUs, all contribution-negative, were repriced or discontinued.
- Capex is now approved against forecast cash, with a documented board note.
Governance shift
Leadership moved from reviewing history to deciding forward, on numbers closed and reviewed to a fixed calendar.
“We were growing and getting poorer. The monthly review told us exactly where.”
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